Background
Financial Horizons, one of Canada’s leading MGAs (managing general agents) works with over 6,500 independent advisors to grow their businesses by providing insurance and wealth management products as well as back office support. The firm has over 30 offices and more than 350 employees.
Challenge
As part of a rebranding effort, Financial Horizons wanted to replace stock imagery on their website and print materials with more authentic images which highlighted their employees. Beyond that, they wanted to capture testimonials from financial advisors who work with the company. With offices across the country, this required multiple shoots in the GTA, London, Kitchener, Vancouver, and Kelowna.
Solution
We provided executive filming sessions at multiple studios which included luxury craft and catering options for the filming subjects. Our crew also included a makeup artist and hair stylist to ensure that each executive and advisor looked their best on camera. We typically would capture a range of photo and video content at each shoot with our video crew and photographer working concurrently to ensure time efficiency for the subjects.
Outcome
We’ve developed 50+ pieces of video content and over 200 images including executive portraits and lifestyle images.
