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Commercial Video Production

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What is Commercial Video?

A TVC, or TV Commercial can have many purposes. While most commercials aim to persuade consumers to purchase a product or service, they can also be used to raise the profile of a brand, promote philanthropic work, or build customer loyalty. Regardless of purpose, any commercial video production project will have one consistent factor: high production value.

Production value refers to the lighting, camera quality, and camera movement techniques used during the production. Production value is also increased during the editing stage through precise editing, detailed colour grading, and adept use of sound effects.

While the term TVC is still in use today, we still bring the same attention to detail to projects which will live on social media or online.

Our Process


- Concepts
- Treatment
- Story Outline
- Scripts


- Logistics & Scheduling
- Location Scouting
- Casting
- Planning


- Audio & Video Capture
- Lighting Interviews & Sets
- Gear
- Props


- Voiceover Casting & Recording
- Picture Editing
- Sound Design & Mastering
- Graphics & Animation
- Colour Correction & Grading
- Online Picture Edit & Final Assembly

Creating a Commercial for London Waldorf School

  • Client: London Waldorf School
  • Agency: Take5 Digital
  • Production Company: Take5 Digital
  • Director: Nick Lavery
  • DP: Phong Tran