Background
Tilray is the largest Licenced Producer (LPs) of cannabis in Canada. Their umbrella of 20+ brands including Good Supply and RIFF generates over $600 million in annual revenue.
The company has many marketing channels but is also required to operate within the strict cannabis marketing guidelines set out by the Government of Canada.
In Canada, cannabis is sold online and through many retail outlets. Retail outlet employees (bud tenders) have the ability to influence customer buying decisions through recommendations provided in-store.
Challenge
Our challenge was to educate bud tenders about the features and benefits of Good Supply’s Jean Guy liquid wax vape product in an entertaining and humorous way.
Solution
After doing a location scout and planning for the day, our crew worked quickly to overcome last-minute location changes, and creatively to take advantage of the creative opportunities that the space provided.
