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Sharing Traditions for Angelo’s Bakery

Home Brand Anthem Films Sharing Traditions for Angelo’s Bakery

Background

The Angelo’s name has long been associated with quality Italian baked goods in London. And the store has enjoys a loyal following. However, they offer much more than baked goods: Angelo’s offers grocery, hot food, a café and catering.

Challenge

The ownership wanted to bring a younger generation to the store. This meant first communicating the wide selection available at Angelo’s, and also overcoming the perception of high price.

Solution

We created a series of scripts, each focusing on a different aspect of the store: bakery, grocery & café, hot food, and prepared platters for private gatherings.

In casting, we selected an actor with whom students and young professionals alike could easily identify. Production took place over three days at two locations.


  • Client: Angelo's Italian Bakery and Market
  • Agency: Take5 Digital
  • Production Company: Take5 Digital
  • Director: Nick Lavery
  • DP: Phong Tran

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