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Fostering Independence with Whirlpool

Home Brand Anthem Films Fostering Independence with Whirlpool


Whirlpool wants to help neurodiverse individuals to grow their independence at home and in life. To further this initiative, the company partnered with Magnusmode, a firm that works with organizations to create step-by-step instructions which help those on the autism spectrum to take on tasks that may otherwise seem overwhelming.


Over three days of shooting on two custom-built studio sets, we needed to capture photos for 10 separate instructional decks, and film video content to deliver three user stories and three 30-second commercial spots.


We needed to capture plenty of content to create the user stories and the commercial spots. It was important for us to plan our three-day shoot with great detail to maximize our efficiency for this project. In addition, it was important for us to work with neurodiverse talent to maintain authenticity.


Whirlpool was able to launch their new partnership with MagnusCards with a series of 30 second commercial spots to drive traffic from social media to a purpose-built landing page that housed the user stories.


  • 3 story videos
  • 3 commercial spots (30 seconds)

"As part of the collaboration, we have launched 10 new Home Care digital guides in the Magnusmode app offering step-by-step instructions and visual cues to help make everyday chores more accessible. We see this partnership as a natural fit for the Whirlpool brand, putting our brand purpose of helping all families thrive into action."

Janice Ryder, Sr. Manager, Brand Experience
Whirlpool Corporation
  • Client: Whirlpool - Magnusmode
  • Production Company: Take5 Digital
  • Director: Nick Lavery
  • DP: Nik Pilecki

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