Background
F45 Training is a global fitness franchise known for high-intensity, functional training classes that combine cardio, strength, and team-based workouts. They host frequent in-studio events, including launch parties, community workouts, and promotional activations, all designed to engage members and showcase the F45 experience.
Challenge
F45’s marketing team came to us as the title sponsor of HYROX, needing a content partner who could match the pace of a three-day event. The goal was to capture the energy, intensity, and community spirit of the competition in real-time for social media, while also building a library of professional photos and videos for future campaigns. Every asset needed to reflect the F45 brand tone: energetic, authentic, and motivating. They needed a team that could work as an extension of their internal crew, delivering polished content without slowing down the action.
Solution
Take5 Digital captured photography and social content on-site for the full three-day event. Using a combination of high-resolution photography and dynamic social media reels, we captured every moment – from intense competition sequences to candid community interactions. Our workflow included:
Real-time editing: Images and short-form video content were edited on the same day, optimized for social posting.
Brand alignment: Every asset reflected F45’s energetic and motivational voice, highlighting both the intensity and camaraderie of the workouts.
Creative collaboration: Acting as an extension of F45’s marketing team, we provided strategic input on shot selection, social captioning, and content sequencing to maximize engagement.
By planning ahead and using a nimble production setup, we ensured every moment – whether a wallball or a celebratory high-five – was captured with clarity and impact.
