Background
Chicken Farmers of Canada represents the farmers who raise chicken across the country. Part of its mission is helping Canadians cook chicken more often, and with more confidence, using recipes that feel achievable at home.
Challenge
Recipe content has to keep coming: new dishes, new formats, and every piece in both English and French. The team in Ottawa needed a partner who could develop recipes, make the food look irresistible, and run productions they could oversee without travelling to set.
Solution
Since 2021, we've been Chicken Farmers of Canada's recipe content partner. In 2023 alone, we developed four new recipes inspired by cuisines from around the world, photographed 30 dishes, and produced 40 videos across English and French: fast, overhead recipe videos for social, and longer personality-led videos with chefs such as Joseph Shawana. Remote production let the client team direct each shoot from their Ottawa offices.
Outcome
"Chicken Farmers of Canada have had the pleasure of working closely with the Take5 Digital team for the past two years, and it has really helped us take our recipe and food photo and video content to the next level. Their team is knowledgeable and knows how to make recipes and food look great. Thanks to their remote production capabilities and streamlined processes, our team has been able to seamlessly oversee filming and photography sessions without ever leaving our Ottawa offices."
