Background
Tilray Brand's Aphria is a licensed producer of medical cannabis in Canada. With four sub-brands, each having a number of strains across a variety of product categories including dried flower, vapes, oils, and softgels, Aphria offers a wide range of products.
Challenge
In order to distribute their products in each province’s online store, the company has to submit product images in accordance with the specifications of each province. These specifications prescribe everything from camera angle, product staging, and lighting down to the image editing process, file naming conventions, and file formats. When Tilray Brand Aphria is preparing to launch a new product, it’s our job to ensure that the submission of images to each provincial board goes off without a hitch.
Solution
By working with Tilray Brand's marketing and product teams we’ve developed a process which leaves nothing up to chance. Spreadsheets detail exactly what shots are required along with provincial specs prior to every shoot. Whether we are shooting on location at their facility, or in our secured studio, we follow this process to a T.
Outcome
We have shot over 500 product images for Tilray Brand's Aphria and have been providing creative services to them continuously since 2017. Often clients will communicate very specific technical specifications to us prior to a shoot. These can call for specialized equipment or techniques to be used during the shoot, or in post-production. For cannabis producers like Tilray Brands and Tilray Brand's Aphria, we have shot hundreds of images of their products which are used on the websites of the various provincial stores such as the OCS (Ontario), AGLC (Alberta), and SQDC (Quebec). Each province has specific requirements which must be addressed during production (such as product arrangement, and camera angle), and in post-production (such as photo size, file type, resolution, colour mode, margin size (in pixels), and file naming conventions). By following these closely, we help Tilray Brand's Aphria expedite their submissions for new products to each provincial board.
