Background
The Angelo’s name has long been associated with quality Italian baked goods in London. And the store has enjoyed a loyal following. However, they offer much more than baked goods: Angelo’s offers grocery, hot food, a café and catering.
Challenge
The ownership wanted to bring a younger generation to the store. This meant first communicating the wide selection available at Angelo’s, and also overcoming the perception of high price.
Solution
We created a series of scripts, each focusing on a different aspect of the store: bakery, grocery & café, hot foot, and prepared platters for private gatherings.
In casting, we selected an actor with whom student’s and young professionals alike could easily identify. Production took place over three days at two locations.
